Digital Flow
Black Friday 2026 campaign deliveries
Everything to review is here, in order. Items marked “new” belong to this round; “updated” identifies pieces revised in this round.
1 · Decisions
Examples of how we organise decisions during a delivery. The cards below are illustrative.
You decide with context
Every delivery includes decision cards: what we recommend, why, the available options and a status tag. The client replies in the conversation; once they confirm their choice, the card moves to “approved”.
Offer price
We recommend a clear offer; you choose how to present the price.
examplePromotion dates
We agree on the start and end dates and await your confirmation.
exampleHow many videos and which networks
The format selection has been adjusted to the channels your team uses.
examplePublish on your domain or ours
You choose the address; we explain what each option involves.
exampleEnable website measurement
We recommend tracking clicks; you confirm what you want to measure.
exampleWho signs the emails
The chosen signature is recorded to keep communication consistent.
exampleApproved decisions (3)
approved Main message: The way we present the offer has been confirmed. (example)
approved Contact channel: The destination for enquiries has been chosen. (example)
approved Visual identity: The colours and style have been approved. (example)
2 · Videos7 VIDEOS · PT
Diogo’s voice and music. From awareness to the final decision: more awareness and consideration, fewer closing pieces. The videos below are in Portuguese.
Awareness — people who do not know you yet
+8.4% in conversions for every 0.1 s faster (Deloitte/Google) · 17% abandon a purchase because checkout is too complicated (Baymard 2025) → “faster and simpler sells more”.
Consideration — weighing the options
A page made only with AI, without a professional, at a very low price? Check that it works before paying: three checks and a quality report.
White-label delivery, margin, turnaround and a report for agencies. You pay €290 per page and resell from €390.
Decision — ready to choose
Music: Rising Tide (Kevin MacLeod, CC BY), credited in the caption.
3 · Pages
Two separate pages: shop owners find their offer, and agencies have their own.
updatedBlack Friday page (B2C)Price, deadline and button on the first mobile screen · fast because it is standardised
B2BPartner programme (agencies)€290 per page · resell from €390 · €100–300 margin · white-label
updated12-point report (example)What each client receives. Actual measurements from the example page.
updatedExample client page“Aurora” coffee shop (fictional) · with complete SEO4 · Sales email kitnew
The kit provides the message structure and a useful extra: a measured Black Friday review of the prospect’s own shop, or an example quality report for an agency.
5 · Social images
7 · Visual upgrade of the “Websites and landing pages” pagenew
A layered 3D landing page illustration in the hero, animated 3D icons in “What we do” and moving ambient light. Drawn in code (SVG/CSS), without heavy images.
Before · heroAn empty right-hand side, without motion
After · heroA layered page assembles and floats; the cursor clicks the button
Before · What we doA text-only list
After · What we do3D objects, each animated as it enters the screen
After · mobileThe illustration sits just below the buttonAlso on Systems, About and Field notes + a corrected flag
Systems
About
Field notes
Corrected Slovak flag6 · Documents
A standard set of documents included in a delivery like this. Open each item to see what it contains and why it matters to the business.
1 Market and competitor research
Brings together market context, competitors and references with their sources. Helps choose a direction based on evidence.
2 Business and website assessment
Shows how the offer is presented today and where customers struggle to buy or get in touch. Identifies what needs attention first.
3 Offer architecture
Sets out the audience, value proposition, scope and terms of the offer. Makes it clear what the business sells and why it matters to the buyer.
4 Campaign strategy
Defines the core message and the role of each channel throughout the campaign. Keeps the page, ads and content working towards the same goal.
5 Sales page plan
Sets out the information order, sections and main action on the page. Aligns the content before production starts.
6 Creative pack (videos, images, copy)
Collects the pieces and variations for the selected channels. Gives the team consistent material ready to review.
7 Organic content calendar
Organises topics, formats and publishing order. Keeps communication going without daily improvisation.
8 Test advertising plan
Records hypotheses, creative pieces and criteria for evaluating a small advertising test. Helps the business learn before increasing investment.
9 Funnel and CRM (where each contact goes)
Describes how contacts enter, the follow-up stages and each owner’s next action. Keeps context from being lost after the first conversation.
10 Quality standard and report
Presents the review criteria, measured results and limits of each check. The client can see what was tested and what still depends on publication.
11 Launch plan and schedule
Brings together the steps, owners and dependencies leading up to publication. Helps the team coordinate and track what remains.
12 Decision queue
Organises recommendations, options and approvals that need the client’s input. Each decision has a visible status that keeps work moving.
13 Final readiness report
Shows what is ready, what needs review and what depends on a decision. Gives a clear basis for authorising launch.